BMW Motorrad at the Newchurch Summit 2026

From 25 to 28 June 2026, Neukirchen am Großvenediger will once again become the centre of the alpine motorcycle world. The Newchurch Summit combines test rides, a brand expo, community events and entertainment against an exclusive alpine backdrop. The special thing about it: over 100 test bikes, a top-class brand line-up and twisty rides into the Hohe Tauern region make the event equally exciting for industry and the motorcycle community. In addition to live experiences on site, the event offers manufacturers and partners measurable ROI: digital test-ride data, content production by 1000PS and D-A-CH-wide target group reach.

BMW Motorrad will present a range of 10 to 20 test bikes at The Newchurch Summit. The focus will be on both adventure-oriented models and the new arrivals of the 2026 season. Together with the Enduro Park Hechlingen, BMW will organise guided off-road rides — a strong signal for adventure fans. Thanks to the diversity of the BMW model range, riders will be able to experience the bikes in an intensive event environment with direct expert support.

Christoph Slawik, BMW Austria says: "As a long-standing partner, we will of course be in Newchurch again in 2026. The adapted format and the additional communication via 1000PS will generate even more interest among motorcycle enthusiasts and turn it into a new highlight of the event calendar. We are pleased to contribute our part together with the German market and dedicated local dealers."

The Newchurch Summit is more than a motorcycle event:

• Guided tours over the most beautiful alpine passes

• Test rides on twisty roads with all the major manufacturers

• Expo & Dealers Mile with accessory and apparel brands

• Festival programme with live music and community spirit

With BMW Motorrad, another premium manufacturer joins the top-class line-up. Riders can experience the latest models up close, both on the road and off the beaten track.