OPEN HOUSE 2025 at SW-MOTECH: International Biker Festival

Photos: SW-Motech

For the 16th time, SW-MOTECH invited guests to the OPEN HOUSE in Rauschenberg, and once again, visitors from all over Europe attended. Particularly impressive was the "Road to Rauschenberg" initiative, where many participants traveled over 1,000 kilometers on two wheels. Staff from Italy, Spain, and France joined, as did guests from Egypt and Morocco—some even arriving by motorcycle.

The focus was on personal interaction: During the business breakfast, international partners exchanged ideas in a friendly atmosphere. The management was pleased with the lively interest, stating, "Our products have long since become a global community."

Visitors were given exclusive behind-the-scenes insights during the company tour at SW-MOTECH. There was wrenching, technical discussions, and shopping—not just at the accessory stand but directly within the company. Hands-on technology combined with expert advice turned the event into a platform for intensive customer engagement.

The OPEN HOUSE also proved to be family-friendly: Camping, a beer garden, bouncy castles, and quad rides for kids made it an experience for all ages. Three times a day, an FMX stunt show provided spectacular aerial acrobatics.

The stage program was packed with highlights: Irene Seidler shared stories of her journey through Iran, Wetzlos Weltwärts took the audience to Tunisia, and Erik Peters recounted the theft of his bike—his greatest challenge in two decades of travel experience.

The talks with Lolo Cochet and KTM test rider Thomas Mitterer were also exciting, offering exclusive insights into their two-wheel lives. In the evening, Seven Hell, RadioBOB! Rock on Tour, and Barbed Wire brought an exuberant festival atmosphere.

The organizers recorded over 3,000 test rides—a record for the event. Particularly successful was Ducati, which logged more test laps than ever before at an event. In total, 14 manufacturers, including BMW, Harley-Davidson, KTM, Triumph, and Yamaha, showcased their offerings. On Vendor Alley, over 50 exhibitors provided products and services related to motorcycles.

Despite increasing safety regulations, the event ran smoothly and maintained its customary warm atmosphere. SW-MOTECH announces: Planning for OPEN HOUSE 2026 is already underway. Next year, Rauschenberg is set to become a hotspot for the scene once again.

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