BMW Concept RR

When BMW Motorrad has something to announce, they prefer doing it at special locations on special occasions. The Concorso d'Eleganza Villa d'Este at the picturesque Lake Como is undoubtedly one of the most exclusive venues in the automotive world—this year serving as the perfect stage for a unique motorcycle world premiere.

As part of the prestigious Concorso d'Eleganza Villa d'Este at Lake Como, BMW Motorrad unveils its latest creation for the superbike segment: the BMW Motorrad Concept RR, an ultimate performance declaration in technology and design for the next generation of BMW Motorrad RR models. The timing couldn't be better: In 2024, Toprak Razgatlioğlu claimed the first Superbike World Championship title for BMW with the BMW M 1000 RR—dominating with 18 season victories and a record-breaking streak of 13 consecutive wins. Markus Flasch, Head of BMW Motorrad, stated, "Never before has BMW Motorrad given such an early glimpse of a future generation of RR models. The BMW Motorrad Concept RR is a true masterpiece of our development team, both technically and in terms of design language."

The atmosphere at Lake Como is unparalleled: From May 23 to 25, 2025, BMW Group Classic, in collaboration with the Hotel Villa d'Este, hosts the legendary Concorso d'Eleganza Villa d'Este—a partnership that has been making automotive dreams come true for 20 years. Amidst classic automotive icons and the picturesque backdrop of Villa d'Este, BMW showcased the Concept RR to an exclusive audience of motorcycle enthusiasts and collectors. The event itself exudes that blend of tradition and innovation that the Concept RR also embodies. Since its inception in 1929, the Concorso d'Eleganza Villa d'Este has stood for a unique combination of exquisite design, technical sophistication, and cultural heritage. A fitting stage for a motorcycle that could define the future of the superbike segment.

The motorcycle appears light and elegant. Hopefully, many of the beautiful and intricately detailed elements will make it to the production model. The overall concept is cohesive. While it's unmistakably a BMW, it visually sets new trends as a sports bike. The street version is expected to deliver 220 horsepower. The production model will likely debut at the EICMA and, hopefully, later at the INTERMOT in Germany.

Unlike other manufacturers, this motorcycle is not just built for racing. It will also have the latest homologation to hit Europe's streets. With the fresh world championship title and a concept bike that impresses both technically and visually, BMW Motorrad is making a strong statement. The Concept RR shows that Munich is ready for the next generation of superbikes—and aims to set the benchmark.