CFMOTO at the 1000PS Newchurch Summit 2026

The 1000PS Newchurch Summit, taking place in Salzburg from 25 to 28 June 2026, has signed up another big-name participant. CFMOTO has officially confirmed its attendance at the community event. For the German and Austrian markets, Hans Leeb GmbH is in charge, handling both the organisational and strategic execution of the brand's presence.

The Chinese brand is steadily expanding its presence in the German-speaking region. Alongside stable importer relationships, CFMOTO Europe has been established as an additional company in Salzburg and Vienna. There, the focus is on brand strategy, design, product positioning and alignment with European requirements. The latest new models unveiled at EICMA in Milan make it clear that CFMOTO is increasingly pushing into technically demanding segments and positioning itself as a full-range manufacturer.

At the Newchurch Summit, CFMOTO will present a selection of current models that visitors can take out for test rides. At the same time, 1000PS has added a CFMOTO 450MT to its own fleet. The bike is undergoing a long-term test and has to prove itself under real-world conditions at off-road events.

Unfortunately, the new V4 1000cc supersports machine is neither in the 1000PS test fleet nor at Newchurch. Hopefully it will be on hand at future 1000PS trackday events. For now, though, the show prototype is already giving us plenty to dream about!

Taking part in the 1000PS Newchurch Summit is part of a broader strategy. CFMOTO is investing specifically in local events and community-focused activities. Strategic decisions are increasingly being made close to the market, signalling a stronger focus on European riders. The combination of local engagement, European product development and the expansion of the dealer network points to a sustainable approach to the market.