BMW Motorrad at the Newchurch Summit 2026

BMW Showcases Robust Test Fleet at Alpine Event Newchurch Summit

```markdown BMW Motorrad is officially confirmed as an exhibitor at The Newchurch Summit 2026, bringing a broad test fleet to Neukirchen am Großvenediger from June 25th to 28th. ```

by Poky on 08/10/2025

The Newchurch Summit 2026: Premium Alpine Motorcycle Event

From June 25th to 28th, 2026, Neukirchen am Großvenediger will once again become the focal point of the alpine motorcycle world. The Newchurch Summit combines test rides, brand expos, community events, and entertainment against an exclusive alpine backdrop. What sets it apart: Over 100 test motorcycles, a stellar line-up of brands, and winding rides into the Hohe Tauern region make the event exciting for both the industry and the motorcycle community. The event offers manufacturers and partners not only live experiences on site but also measurable ROI: digital test ride data, content production by 1000PS, and a D-A-CH-wide audience reach.

BMW Focuses on On-Site Experience: Spotlight on 10 to 20 Test Bikes

markdown At The Newchurch Summit, BMW Motorrad will showcase a range of 10 to 20 test vehicles, focusing on both adventure-oriented models and the latest releases for the 2026 season. In collaboration with Enduro Park Hechlingen, BMW is organizing guided off-road tours, sending a strong message to adventure enthusiasts. The diverse BMW model lineup allows riders to experience the bikes in an intensive event setting with direct expert guidance.

NastyNils

"Es freut mich, dass BMW Motorrad mit einer breiten Palette beim Newchurch Summit dabei ist und das Programm somit ordentlich bereichert. Schön zu sehen ist aber auch, dass sich BMW Motorrad Partner aktiv vor Ort beteiligen. Wir von 1000PS spüren bei den Vorbereitungen die Emotionen und die Vorfreude der beteiligten Personen – wir hoffen, dass dieser Funke auf die Motorradfahrerinnen und Motorradfahrer überspringt."

markdown **Christoph Slawik, BMW Austria** says: "As a long-standing partner, we will, of course, be part of Newchurch in 2026. The adapted format and additional communication through 1000PS will spark even more interest among motorcycle enthusiasts and make it a new highlight on the event calendar. We are excited to contribute alongside the German market and dedicated local dealers."

Experience, Brand, and Community - The Newchurch Summit

The Newchurch Summit is more than just a motorcycle event:

  • Guided tours over the most beautiful Alpine passes

  • Test rides on winding routes with all major manufacturers

  • Expo & Dealers Mile featuring accessory and apparel brands

  • Festival program with live music and community spirit

With BMW Motorrad, another premium manufacturer joins the high-caliber line-up. Riders can experience the latest models up close, both on-road and off the beaten path.

It's still quiet here! The market street in Neukirchen during the booth planning in September 2025. From left to right: Christoph Slawik (BMW Motorrad Austria), Nils Müller (1000PS Internet GmbH), Ingrid Maier-Schöppl (Wildkogel Arena), Andreas Lachhartinger (Unterberger Automobile GmbH), Siegfried Seitz (Schmidt Premium Cars), Robert Möschl (Wildkogel Arena), Angelika Lerch (Wildkogel Arena)

Author

POKY